Director of Entrepreneurship, Venture Asheville


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Josh Dorfman

Josh Dorfman is an environmental entrepreneur, author, and media personality dedicated to helping mission-driven brands reach mainstream audiences. He is perhaps best known as creator, producer, and host of The Lazy Environmentalist, an award-winning reality TV show on Sundance Channel, radio show on Sirius Satellite Radio, book series, and digital commerce company. Josh and his ventures have been profiled by The New York TimesThe Wall Street JournalThe Washington Post, MSNBC's Morning Joe, and NPR's Science Friday. He is also the only guest to have ever ridden a bicycle onto the set of The Martha Stewart Show.

Previously, Josh launched and directed, an Amazon-owned e-commerce business, specializing in natural, organic, and sustainable products. Prior to, Josh was VP of Marketing for GoodGuide, a Fast Company 50 and TechCrunch 50 provider of information on the health, environmental and ethical performance of consumer goods. Josh was also founder & CEO of Vivavi, a pioneering retail venture specializing in modern design, sustainable furniture, named to Inc. Magazine’s Green 50 as an innovator accelerating the green economy.

Josh currently leads Venture Asheville, a public-private initiative to build Asheville's high-growth entrepreneurial ecosystem. He is co-founder and Director of Asheville Angels, an angel investor network with investments in cleantech, EV infrastructure, industrial composting, AgTech, EdTech, and biotech.

In 2010, Josh was inducted into the first class of the International Green Industry Hall of Fame. He is a frequent speaker on green product innovation and the sustainable economy at organizations such as Google, Salesforce, PepsiCo, The New York Federal Reserve Bank, Yale University, Notre Dame University, and The Aspen Institute Environment Forum. Josh holds a BA from the University of Pennsylvania and an MBA from Thunderbird, The School of Global Management.

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